Make noise via social media
Facebook has befriended many internet users in Indonesia, ranking the majority-Muslim country #4 in the world for highest number of users behind the USA, Brazil and India.
To help Christian publishers better promote their titles among readers there, publishing consultant Ramon Rocha III led a social media marketing workshop in Jakarta. Some 30 staff from 8 publishing houses attended the June 21 workshop to learn about blogging, Facebook, Twitter and more.
"We learned we need to be more active in making noise through social media," said a staff member of Bina Kasih publishing house, which hosted the workshop. As a result, the publisher is updating its website and equipping staff to harness social media tools.
>>LittWorld 2012 features workshops on social media and new technologies, including "Marketing without Borders," by Larry Downs, publisher and vice-president of Grupo Nelson, the Spanish publishing division of Thomas Nelson.